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Feast On New Markets

The Wholesome Way

Healthy Food
Home: Welcome

Who We Are

Bringing Great F&B Brands to Singapore & South East Asia

Thousands of great F&B brands fail in penetrating new markets! Entering new markets is risky business.

But we've done it, and we love doing it! We take great and innovative, but relatively unknown, brands from all around the world and bring them to the sunny island of Singapore.

Logistics, Marketing, Licensing, Distribution, Wholesale. We've got these covered. Reach out to us, let's talk.

TLDR: Wholesome Food People Pte Ltd is Singapore's leading food & beverage brand manager.

At the Supermarket
Family Shopping

Delight Your Customers

We work closely with brands to figure out the best way to start delighting our customers! That's all that matters to us at the end of the day - your brand - your customers - our happiness.



We are licensed to import most food stuffs, processed food, alcoholic beverages into Singapore. We are able to manage Ambient, Unbroken Cold Chain and High Risk & Functional Foods importation.


We manage food inspections, batching, expiry dates, fulfilment, pick and packing, so that you don't have to.


We work with our extensive network of buyers, resellers and agents to ensure that your products reach the widest range of your targeted customers at where they want it!


Sure, you might think that your monkfish liver Pâté is a household classic but that may not really work here. We take your brand and work with you to create local social and cultural alignment, and more importantly, cultural relevance.

Sales & Marketing

It's no point having a great brand if no one's heard of you before. No worries, we'll get people proclaiming your glory.

Customer Service

This is the magic piece. We solve problems every single day for every single brand in our portfolio. Making sure that customers stay delighted at every interaction with your brand.

Home: List

Portfolio Verticals

Our Trusted Brands

Baby Formula
Baby Diapers
Baby Purees
Baby Food
Organic Milk
Home: Portfolio


Get in Touch

We're always on the lookout for new and exciting brands to bring to our sunny shores! Drop us an email and we'll get back to you as soon as possible :)

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